PROJECT/ASSIGNMENT

McDonald’s commissioned us to develop a collection of collectible plush toys with a social purpose: to encourage purchases that generate support in the form of stay time for families at Ronald McDonald Houses and Family Rooms.

OUR WORK

We collaborated closely with McDonald’s to design and develop this plush toy collection, which we have been producing and selling for the past seven years.

RESULT

The plush toys are sold annually through a charity campaign, successfully raising funds for the Ronald McDonald Children’s Foundation and directly supporting the beneficiary families.