BRIEFING

Granini commissioned us to develop an in-store promotion aimed at strengthening consumer loyalty to the brand.

OUR WORK

We designed and manufactured an innovative tin containing orange tree seeds inside. By watering the inside of the tin, the plant would germinate and grow, allowing it to be later transplanted into a natural fiber pot. Orange Fish was responsible for the design and production of both the tins and the associated commercial furniture.

RESULTS

The promotion succeeded in creating a lasting emotional connection with consumers, boosting engagement and consolidating long-term loyalty to Granini.