BRIEFING

Panini commissioned us to develop a collection of cars for children featuring an innovative driving system.

OUR WORK

We designed in 3D and manufactured 20 different models, grouped into five families: sports cars, classic cars, race cars, and mini cars.

RESULTS

The campaign achieved significant impact, strengthening brand loyalty among the target group (children) and establishing a strong connection between the brand and PANINI magazines, which were marketed through the same channel.