PROJECT/ASSIGNMENT

The client seeks to boost the brand during the summer season, strengthen the relationship with consumers and to attract new audiences through useful and attractive products related to summer. Based on a film license.

OUR WORK

Once the towel is selected, we work closely with McDonald’s to ensure the design reflects their visual identity as well as that of the license.

RESULTS

The custom towel is used in multiple locations (beach, pool, etc.), expanding the reach of the McDonald’s brand through an everyday product.