PROJECT/ASSIGNMENT

KFC presented us with a bold and original challenge: turn Eduardo, its most popular meme, into a real perfume. An intentionally absurd product, executed with complete seriousness.

OUR WORK

Our design team in Colombia created the 3D model for the bottle. Production of the container — made of PP, as KFC does not allow glass in its stores — and the perfume itself was carried out in China. Final packaging and assembly were completed in Spain, in collaboration with one of our local manufacturers.

RESULTS

Eau d’uardo became one of the standout campaigns of the holiday season. It ranked among the top Google Trends searches in the perfume category, increased KFC app downloads by over 71%, and boosted sales by more than 55%. A total of 30,000 units were produced — all sold out quickly and were later resold for up to five times their original price.