PROJECT/ASSIGNMENT

McDonald’s commissioned us to design a glass jug with a lid and straw that would be functional, visually appealing, and full of personality to emotionally connect with their audience during a promotional campaign.

OUR WORK

We developed the complete product design, focusing especially on bringing the jug to life through original and creative phrases aimed at surprising, making people smile, and reinforcing the brand’s friendly and fun spirit.

RESULT

The outcome was a colorful jug that not only refreshes but also communicates. The personalized phrases gave it a unique identity, making it a highly desirable, shareable item with strong visibility at the point of sale.