EduardoGT

PROJECT / BRIEF

KFC Spain commissioned us to design and produce EduardoGT, a limited-edition remote-control car inspired by their iconic “Eduardo” drumstick, created as the hero piece of their Christmas campaign. The aim was to deliver an exclusive, fun and collectible product available only through their app.

OUR WORK

We developed the industrial design of EduardoGT from the ground up: its shape, personality, mechanics and overall functionality. We defined materials, engineered every technical aspect, designed the packaging and managed the full production and import process — ensuring high quality, brand consistency and a striking final result.

RESULTS

EduardoGT became the standout surprise of the campaign, generating strong buzz and media attention, as well as enthusiasm among KFC fans. Its limited-edition nature and app-exclusive distribution boosted platform usage and turned the product into a sought-after collectible that expanded KFC’s playful and creative brand universe.