PROJECT/ASSIGNMENT

Coca-Cola commissioned us to develop a promotional gift for the “Back to School” campaign of its juice brand Capri-Sun, aimed at children over the age of three.

OUR WORK

We proposed a collection of fun, collectible pens. Working closely with the brand, we developed 3D models until two unique character designs were finalized—aligned with Capri-Sun’s playful identity.

RESULTS

With the purchase of two Capri-Sun juices, consumers received one of the collectible pens as a gift, presented in an eye-catching point-of-sale display. A successful promotion that resonated with kids and boosted the brand’s visibility.