BRIEFING

ACTIVIA approached us to develop a functional on-pack item that would encourage purchase and connect with the use of yogurt in home baking.

OUR WORK

We designed and developed a custom silicone mold, perfectly adapted to fit a 4-pack of ACTIVIA yogurts. This mold allowed consumers to make homemade muffins using recipes specially created by the brand, reinforcing the connection with the product.

RESULTS

An effective promotion that increased in-store turnover, strengthened consumer loyalty, and reduced additional logistical costs. A clear example of how thoughtful design can turn a simple pack into a branded experience.