PROJECT / BRIEF

Combel commissioned us to design Mixifú’s plush toy, the main character of their children’s book collection. The goal was to create a promotional product that enhanced the reading experience through a pack including both the book and the toy.

OUR WORK

We designed the plush based on the character’s visual identity, adapting it into a soft, safe, and appealing three-dimensional format for young children. The aim was to create a play companion that extended the story beyond the page.

RESULTS

The pack brought the story’s universe into the physical world, offering a more engaging and emotional experience. It strengthened the connection with the character, turning Mixifú into a tangible companion for reading and play.